tara and i


about the brand 

Founded in 2018, tara and i is a Mumbai-based prêt-à-porter label. From the very beginning, our brand has been all about bringing a certain romanticism and joie de vivre to life through elevated classics that transcend seasons. The pieces, handcrafted to be comfortable yet flattering, are characterised by high-quality fabrics and robust construction. While our styles celebrate natural proportions, with subtleties of form and fit, they are infused with a hint of playfulness. A certain whimsy is palpable in every creation—woven into thoughtful detailing, distinctive prints, and a palette that exudes both character and composure