Founded in 2020, Yam is a print-centric, millennial-run brand that produces locally, and doesn’t adhere to the retail calendar.

We proudly make our own prints (#yamprint) and strive to create new and contemporary artworks from traditional techniques of weaving, embroideries, sketching, and painting.We keep in mind our Indian roots and heritage and thus source our textiles from across India, including silks from Benaras and cotton and canvas from weavers in South India.

We realise the relevance of sustainability in today’s fashion and thus choose to make garments and accessories consciously and with zero wastage.

We offer the new tradition: Yam Saris and Scarves and more for the modern global women of India and beyond.